Starting a Business: Teaching Toddlers Tennis

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Matt was a full time Tennis Coach and played on the professional circuit before making the transition into coaching. When he became a dad in 2007 he felt inspired to start Tennis Tots -  a programme that preschool aged children could enjoy and where they could develop their tennis skills.

We asked Matt all the ins and outs on how he got started and his tips to other mums and dads looking to become a Tennis Tots Trainer.


How long have you been running your own business?

I started Tennis Tots in 2008 and since it's launch the company has gone from strength to strength with 7 franchises across the UK with more coming on board later this year.

How long did it take to get your first paying customers?

It didn't take long to get the first few customers because I had friends with young children and this helped to fill the first few groups.

How do you find new clients? 

The best way I have found to find new clients is to create raving fans who talk about  you and tell their friends. There are a whole host of other strategies but this one is the best and the cheapest.

What do you find are the most effective ways to build your audience and market your business?

Social media has been a powerful tool to reach our target market.

Could you tell us about the biggest challenge you have faced and how you have overcome it?

One of the biggest challenges for Tennis Tots was to educate parents on how our programme benefits children in many ways other than just develping tennis skills. Once parents experience Tennis Tots they get it!

What achievement are you most proud of?

I am most proud of seeing my first franchisee build his business to over 14 groups per week and the impact this has had on his local community.

What would you do differently if you could start your business again today? 

If I could start the business over again the only thing I would change is the marketing spend and where to spend it.

What advice would you give to other mums and dads interested in becoming a Tennis Tots Trainer?

What I would say to mums and dads interested in working with Tennis Tots is to come to a Discovery and see the business and the programme and meet a franchisee for yourself. You don't need any formal experience in Tennis just endless enthusiasm and a passion for working with children.

To find out more about working with Tennis Tots contact us now:

07725339257 or email us at

You can also follow Tennis Tots on:

Twitter @tennistots

Facebook: Tennis Tots