The first thing to establish here is that not everyone has the entrepreneurial skills to effectively start and run a business. By analysing your strengths and weaknesses you should be able to identify what you have and what you need to work on. Remember though, there are some people who have the skills you are lacking when developing a business and can make a great team when combined. When you consider the daunting finances, administration, marketing, staffing and other areas of a business, it can be enough to stop one’s desire in its tracks. Do not be discouraged by the endless tasks that need to be done, it is a process that takes time to fine-tune. The truth is there is no business idea that does not involve a certain level of risk and a sizeable amount of hard work. The following tips can help you overcome those challenges that prevent you from starting your dream business:
Identify the Obstacles
Every symptom needs diagnosis to be able to receive treatment. You need to identify the obstacles that are holding you back from starting your own venture. Make a list of the things that you are struggling to overcome and make a separate list of how you can overcome them. Remember that taking one step at a time will help you see the light at the end of a tunnel.
Deal with the Fear Factor
If one of the obstacles is fear, you need to face it to overcome it. If the fear is the absence of a regular income, then maybe you can start part-time. If you think you can’t make business decisions alone, maybe you need a business partner or a consultant. Try to minimise the fear by isolating the cause and counteracting it with simple solutions one step at a time.
Does the thought of doing your own book-keeping feel you with dread – then easy-to-use software or a bookkeeper might be the answer. If marketing sounds like a foreign language then get help! There are many freelancers out there who offer their services on an ad hoc basis, so you can get help as and when required. Delegating more will also leave you with more time to invest elsewhere in your business.
Develop Realistic Goals
A business start-up should not be daunting if you start with achievable goals. Expecting to make as much money as your competitors initially is not the best place to start. Give your business a chance to survive and bloom, do not overburden your idea with unrealistic expectations and overcomplicate your goals. If you are passionate about a product or service, then do not let anything stand in your way of you enjoying your own business. Give life to your idea by committing to jump over those hurdles as you come across them on your journey into the business world.
This post was written by Temi Koleowo who is a business consultant and passionate about helping people discover and develop their passion into businesses with purpose. She offers her range of business start-up and development services.